![]() Needless to say, there’s more to interactive maps than the development side they need to be planned with input from multiple departments. Don’t forget to design and develop with disabled or impaired users in mind, making sure your interactive map is available for all. This could include adapting the interactive map for varying screen sizes accommodating pin points (or points of interest) to be large enough to tap or click on deciding on the offline-accessibility of the map. Being clear on why you’re using an interactive map, what you’re showing and how you’ll use it to your advantage will increase engagement.Įqually, it’s important to consider any issues your users may have with the map. Mixing visuals, text and motion can easily overwhelm users, causing them to either move backwards in the user flow or leave the site. The visuals should be clear and any accompanying text should be concise. ![]() Whether you’re using a timeline, zoom function or pan model for your interactive map, you have to display the information in a way that users will understand. In short, the more geared towards user's intentions your map is, the better the impact on your conversions. With a personalised experience like this, you can increase the likelihood of improving your conversion rate. The interactive map on their homepage allows the user to find and click on a restaurant, loading UGC from Instagram that displays dishes customers have tried. Gordon Ramsay Restaurants' site has showcased how this idea can be developed, keeping true to brand and professional. Equally, user generated content (UGC) could be added to your interactive map, forging a connection between your brand and customers. ![]() You could easily use established-geographical technology, like GPS, to connect a user's location with the location of one of your stores. Interactive maps can fuse with personalisation to provide additional value to the end user. A good example of this was highlighted in a Hubspot study where “personalised call to actions (CTAs) performed 202% better than basic CTAs”. Whatever your service or product offering, personalised user experiences are a must for all businesses with a digital presence. The quicker the user gets what they need in the user journey, the quicker they’ll move onto the next step, meaning more conversions for your business. For example, if you’re showcasing events happening next month across the UK, an interactive map can easily display this information without the need for lists, unnecessary text or multiple pages. For this reason, an interactive map should display relevant information in an intuitive way to keep users on the intended user flow. From a UX point of view, every part of a site should be scrutinised to ensure all elements provide a meaningful interaction. Implementing an interactive map on your site gives users the information they need quickly and clearly. With several ways of displaying data within an interactive map, it’s important to brainstorm which route is the best for your business before moving to the design stage. The map could display pins of all the locations where your product has been purchased, providing social proof to the end user. For example, a product page could feature an interactive map that shows the popularity of a product. The WWF’s map is a comprehensive example, but for most businesses, interactive maps show less information and use more targeted data. On their map you can find the location of recent oil spills, the impact of these spills and the damage that hypothetical events could cause. ![]() Sites like WWF Arctic Spills show how easily multiple datasets can integrate for a rich user experience. With different layers allowing for various datasets, your users can interact with the map to find information that’s relevant to their intentions. Rather than making users scroll through a page of text, you can easily display relevant location data with an interactive map. In general, we process visual data much quicker than the written word. Interactive maps for improved UX Visual display of data There are various ways interactive maps can be designed to engage and support the user journey, so we’ve detailed how they can provide a rich, dynamic user experience (UX). Some interactive maps use geo-tagging technology, where a GPS system is used to identify the exact location of a user. They can be geographical maps to show location-specific data, or use layers to showcase multiple data sets. Interactive maps are web-based maps that allow users to click, pan and zoom for further information.
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